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Pure Storage

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All-Flash Data Storage Provider for Enterprises

Pure Storage is an enterprise-grade all-flash data storage provider specializing in fast, cloud-ready block, file, and object storage solutions. With an innovative "evergreen" business model that enables upgrades and simplified management, they help organizations address complex data challenges such as virtualization, databases, and AI workloads.

Pure Storage delivers modern, high-performance, and easy-to-manage storage solutions that help businesses efficiently manage their data without the complexities of traditional storage, relying heavily on innovation and a subscription-based model.

Key features include:

  • All-Flash Storage: Focus on high-performance flash storage, often using NVMe technology, for superior performance.
  • Cloud-Ready: Offers a "Modern Data Experience" with cloud integration and Storage-as-a-Service (Pure as a Service).
  • Products: Includes FlashArray for block storage and FlashBlade for Unified Fast File and Object (UFFO) storage.
  • Innovative Business Model (Evergreen): Customers don't constantly pay for new hardware but receive regular, non-disruptive controller upgrades and software updates without the need to migrate data.
  • Simplified Management: The Pure1 platform provides a centralized view and analytics of the cloud.
  • Use cases: Ideal for virtualization, databases (Oracle, SQL), big data, AI and backup/recovery.

Nothing is harder than making the complicated seem simple. At Pure Storage, we embrace this challenge.

Company motto (Simplicity at scale)